Healthcare marketing is becoming the most used means by clinics to increase the number of patients; this growth in marketing advertising spending coincides with a positive trend in searches for clinics by users, both on Google and on Social networks.

A clear example comes from Google, where thanks to its statistical tools, we know the search volumes of a certain service.

In fact, people go looking for a doctor’s office or even more for a service that provides the medical practice on Google.

The word “botox” is searched on Google according to a monthly average of 700,000 searches per month for English-speaking countries, 600.000 for “filler”, 400.000 for “plastic surgeon” and the same for “breast augmentation”. With all the related keyword it’s very easy to overcome 10 Million searches per month.

This data is accessible to anyone using the Google Ads “Keyword Planner”.

Web marketing for plastic surgery clinics is therefore becoming essential. In fact, users are increasingly prepared and consult various means of communication before making a choice; social media, search engines, platforms where they can see the ratings of other users. It is precisely in this context that it is important to have a precise digital identity present on different channels.