Crisalix is the world’s leading tech company in the field of 3D aesthetic simulation. Its unique technology is based on the most recent advances in Artificial Intelligence, Computer Vision and Augmented Reality and it permits the creation of highly accurate 3D reconstructions of human bodies and the simulation of aesthetic procedures on top. Its disruptive solution caters to some of the world’s most recognized plastic surgeons and clinics across 5 continents.
For more than 15 years, we have been helping surgeons all around the world to increase their business through our solution. Our mission is to be an all-round partner of the medical practice, providing not only the technological infrastructure which, thanks to our platform, allows the medical practice to offer an extremely high-quality service and to be one step ahead of its competitors, but to reach right visibility, recognition and consideration for the doctor’s practice with a tailor-made communication strategy.
Marketing for Plastic surgery: an ever-increasing investment
Healthcare marketing is becoming the most used means by clinics to increase the number of patients; this growth in marketing advertising spending coincides with a positive trend in searches for clinics by users, both on Google and on Social networks.
A clear example comes from Google, where thanks to its statistical tools, we know the search volumes of a certain service.
In fact, people go looking for a doctor’s office or even more for a service that provides the medical practice on Google.
The word “botox” is searched on Google according to a monthly average of 700,000 searches per month for English-speaking countries, 600.000 for “filler”, 400.000 for “plastic surgeon” and the same for “breast augmentation”. With all the related keyword it’s very easy to overcome 10 Million searches per month.
This data is accessible to anyone using the Google Ads “Keyword Planner”.
Web marketing for plastic surgery clinics is therefore becoming essential. In fact, users are increasingly prepared and consult various means of communication before making a choice; social media, search engines, platforms where they can see the ratings of other users. It is precisely in this context that it is important to have a precise digital identity present on different channels.
Crisalix is the ideal all-round partner to grow your business.
The digital world is constantly evolving and is becoming a point of reference.
Word of mouth is not enough; in 2023 you have to be relevant online!
In this very private and personal area, digital technology has now surpassed word of mouth. The online world is in fact more anonymous and discreet, both in the search for information and in estimates and contacts. Regarding possible interventions and operations, many people prefer to search for information and solutions online for themselves. This is why it is essential for aesthetic medicine clinics to be present and visible where customers are looking for answers.
The main online business cards are the website and the official social profiles. The first must be professional and easy to navigate. On the one hand it must transmit competence and security; on the other it must allow visitors to find the information they are looking for, without getting lost in frills and embroidery. When it comes to medicine, and in particular to cosmetic surgery, the user is interested in skill, competence and seriousness. These are the aspects to focus on to promote an online aesthetic medicine centre.